Naturally Powerful Concentrated Laundry Soap

Laundry soap stripped back to what actually does the work. Naturally Powerful is a concentrated, all-natural soap with nothing extra in it — no bleach, no detergents, no fillers, no synthetic perfume, no dyes, and none of the residue that quietly builds up in your machine and on your clothes.

It's low-sudsing, works in every water temperature, and rinses clean enough to be safe for grey water.

Because it's concentrated, a little goes a long way — a teaspoon or two handles most loads. Less product per wash, less packaging, less money down the drain. It's hypoallergenic and gentle enough for sensitive skin, while still being serious about getting things clean. Naturally gentle, genuinely powerful.

Sold by the 100 grams and delivered in an upcycled container — no pre-packaged plastic, no single-use anything. Bring your container back and refill it as often as you like. That's the whole point.

Small load — 1–2 tsp. Large load — 1 Tbsp. Add directly to the drum. Safe for HE and standard machines, in all water temperatures.

Unscented — no fragrance or essential oils. For sensitive skin and the fragrance-free household.
Eucalyptus — pure eucalyptus essential oil. Crisp and clearing.
Lemon — pure lemon essential oil. Bright and fresh.

Soda Ash, Sodium Bicarbonate, Olive Oil Soap*, Sodium Chloride, Sodium Percarbonate (natural oxy), Essential Oil**.

*After saponifying into soap, no Potassium Hydroxide or Olive Oil remain. **Unscented contains no essential oils.